What do you call a blank wallscape?

A blank wallscape shown on a brick building with the words "All it takes is a Great Wall!"

Banner_Frame_Classic-1024x125 What do you call a blank wallscape?

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IMG_0546 What do you call a blank wallscape?

 


 

Sign_Spring_Group_Tagline_Red-1-1024x165 What do you call a blank wallscape?