Advertising is largely a visual medium. As such, color plays a large role in everything from attention grabbing to setting a tone, or reinforcing brand identity. In design, it’s a good practice to use a bright color to draw the drivers’ eyes to the ad. Good colors for this are yellow, red, orange, pink and bright green.
Also consider what your colors may mean. For example, purple is associated with luxury and yellow is associated with creativity and happiness.
