Stadium Signage Success: How Lind SignSpring and BannerFrame Freestand Transformed Penn State’s Seating
When Penn State needed a better way to protect fans from strong winds while enhancing the comfort and look of their upper seating areas, State College Vinyl took the lead on the project. Recognizing that a traditional barricade wouldn’t be enough, they partnered with Lind SignSpring to design a stadium signage solution that not only delivered on functionality but also brought a new level of branding power to the venue.
The Challenge: More Than Just Wind Protection
The goal was clear—create a structure that could act as a reliable wind barrier while seamlessly fitting into a high-profile environment. Fans expect both comfort and an elevated game-day experience, while universities and sponsors look for maximum visibility. That’s where BannerFrame Freestand, our free-standing outdoor signage product, came into play.
BannerFrame Freestand: Dual Purpose by Design
Working hand-in-hand, State College Vinyl and Lind SignSpring customized BannerFrame Freestand into solid, free-standing walls. These structures went beyond the original request for simple barricades. Instead, Penn State gained a dual-purpose system: walls that reduce wind exposure while doubling as bold, interchangeable branding platforms.
Thanks to BannerFrame technology, graphics on these walls can be swapped out quickly and efficiently. This adaptability opens the door for seasonal branding, rotating sponsorship opportunities, and fresh creative campaigns that keep the stadium visually engaging year-round.
As project lead State College Vinyl explained:
"Our client came to SC Vinyl looking for wind barricades to protect their fans. Working alongside Lind SignSpring, we went beyond the original request—designing and installing a custom, branded solution that’s truly one of a kind. The new luxury loge seats now offer guests a more intimate, secluded viewing experience while providing protection from the elements."
The Bigger Picture: Sports and Entertainment Venues Alike
The results speak for themselves. This installation has become one of the most unique adaptations of BannerFrame Freestand to date, proving that venue signage can be both practical and transformative.
And the timing couldn’t be more important. With nearly 60,000 fans on average attending college football games in 2024 (TechSideline), venues are under increasing pressure to deliver more than just seats—they must create a premium environment that balances comfort with strong branding.
It’s not just sports venues, either. Live Nation reported that more than 151 million fans attended its concerts worldwide in 2024 (Music Business Worldwide). Stadiums and arenas across the entertainment spectrum are filling up, and audiences expect an experience that matches the scale of the event. Better comfort, stronger visual impact, and flexible sponsorship opportunities are no longer “extras”—they’re essential.
Why BannerFrame Freestand is Built for Sports and Entertainment Venues
Venues today are serving larger, more diverse audiences than ever before. That growing demand calls for signage solutions that go beyond aesthetics—they require systems that protect guests, adapt to changing events, and unlock new branding potential.
That’s exactly what BannerFrame Freestand delivers. Unlike traditional structures, this venue signage system combines durability with unmatched flexibility, making it a standout choice for both sports and entertainment venues.
- Engineered Strength: Built to withstand the toughest outdoor conditions without compromising appearance.
- Effortless Flexibility: Interchangeable vinyl graphics allow for fast updates—whether for seasonal branding, sponsor rotations, or special events.
- Revenue Growth: By creating highly visible branding platforms, BannerFrame Freestand transforms functional barriers into sponsorship assets.
- Enhanced Fan & Guest Comfort: Solid wall structures can block wind or define premium seating areas while maintaining a polished, professional look.
For venue operators and the sign companies who partner with them, BannerFrame Freestand represents more than signage—it’s an adaptable system that blends protection, functionality, and revenue opportunities into one streamlined solution.
A New Standard in Venue Signage
At Lind SignSpring, we take pride in helping venues reimagine what signage can do. From stadiums and arenas to outdoor event spaces, our products combine functionality, creativity, and visibility. This Penn State project is proof that signage can be more than decoration—it can transform the way fans experience a space.
If you’re looking for ways to protect your guests, upgrade your facility, and maximize sponsor value, BannerFrame Freestand is a game-changing solution.
Ready to elevate your venue signage? Discover how Lind SignSpring’s BannerFrame Freestand can deliver protection, flexibility, and bold branding opportunities that go far beyond the basics.
